A laugh that keeps on laughing
A feather-light surprise
Patou is that little detail
That’s oversized.
Patou much
Is just the thing.
From Brittany to the boulevard,
With a forget-me-not embroidery
Two ever-lasting letters, JP.
A sailorette in platforms,
Poppies, puffs or crochet
A good match with boxing shoes!
For the one and only —
It takes Patou!
A tiny message in a perfume bottle
With some very big news,
Guess who?
Patou is Patou!
Read it
And what do you hear?
Patou, a single word
For a singular world,
From the first letter
To the last "ooo!"
A timeless name,
Patou.
A word, a friend, an invitation
Patou for the woman next door,
And for the woman of the world,
Have your cake
And eat it Patou!
For every day
For every season,
Like a bijou,
Made just for you.
Patou of Hearts
Or Patou of Spades
Patou is a promise
Of chic
And tongue-in-cheek,
A phrase that lingers
A story that lasts,
A devilish smile.
Patou is a wardrobe
With an open sky,
Patou for that craving
That craves it all.
Witty Patou goes where it wants to,
Patou good to be true?
Jean Patou is now Patou—
A good old time
A brand new debut.
Patou is Patou!
Jean Patou, born in 1887, founded his first fashion house when he was only 23 years old. With the Jean Patou brand, created in 1914, "the most elegant man in Europe," according to the American press, revolutionized women's fashion.
An aesthete and pioneer, Jean Patou designed simple and chic evening dresses, and introduced casual and sportswear into the woman’s wardrobe.
He was one of the first to mark his garments with an embroidered monogram of his initials.
At the renowned couture house on Saint Florentin Street, Jean Patou received the heroines of his time, from Louise Brooks, Josephine Baker and Mistinguett, to tennis player Suzanne Lenglen and music-hall stars, the Dolly Sisters.
A visionary, Jean Patou lived life fast and to the fullest. He died in 1936 when he was only 48 years old. The House, which became a fashion institution, saw illustrious designers one after another, such as Marc Bohan (1953-1957), Karl Lagerfeld (1958-1963), Jean Paul Gaultier (1963-1974) and Christian Lacroix (1981-1987).
Born in France in 1978, Guillaume Henry studied at the Beaux-Arts of Troyes before pursuing fashion at the Duperré School of Design, Fashion and Creation followed by IFM, the Institut Français de la Mode. After graduating, he quickly made a name for himself at Givenchy under the direction of Julian MacDonald and Riccardo Tisci, then at Paule Ka for 3 years.
In 2009, at the age of 30, Henry took over the artistic direction of Carven, where he revived the heritage house’s ready-to-wear with a fresh and modern take on feminine dressing. With a breath of new life, Carven became a must-have brand and saw commercial success from its very first collection.
In 2015, Henry was appointed as Creative Director of Nina Ricci, where he conceived a wardrobe that was impressively delicate and sophisticated while remaining current and youthful.
In September 2018, LVMH named Henry Artistic Director of the Jean Patou house, now Patou. He will debut his first collection during Paris Fashion Week in September 2019.